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SIKTHA
In the realm of aromas, where fragrant whispers weave stories, SIKTHA stands as the master of aromas. The creations are more than mere products—they epitomize their own souls, meticulously crafted with heart and are infused with wisdom, expertise, and a profound understanding of their purpose and craftsmanship.
The entire range of SIKTHA’s products are of top-notch quality and before reaching customers, each product undergoes diligent experimentation under the watchful eyes of aroma veterans.
So, when you inhale the essence of SIKTHA’s creations, remember that it’s more than an aroma – it’s a journey, a touch of magic, and a testament to mastery.
Neetu Saxena, hailing from the historic city of Gwalior and brought up in the vicinity of Kannauj – the aroma capital of India, has a diverse educational background. She holds a graduation degree in Arts (B.A.), which she chose to pursue her passion in creativity and aesthetics. Her passion also lies in the world of dance, specifically in the classical form of “Kathak”. Neetu’s deep interest in “Kathak” led her to pursue a master’s degree (Bhaskar) in this captivating dance style, where intricate footwork and graceful expressions intertwine.
Neetu’s passions extend beyond that. A genuine artist, she revels in diverse crafts, her adept hands crafting exquisite designs and intricate floral harmonization. Fascinated with aromas, since teenage, she has been indulging in creating aromatic blends. Post marriage, after coming to NCR, she never missed an opportunity to visit the Mughal garden during the season. Mentored by many Kannauj Gurus, her love for aromatic blends knows no bounds. She’s particularly fascinated by the art of blending aromas, constantly experimenting to create aroma crafts including candles, perfumes, illuminaries, diffusers, aromatic gels, room fresheners, deodorant, wardrobe freshener etc.
Neetu’s hobby with aromas turned into something bigger and blossomed into a significant endeavor. Her extensive knowledge in aromas propelled her to turn her speciality into a thriving business. Now, her aromatic innovations bring joy to others, showcasing a remarkable journey from personal passion to professional success, an inspiring testament of following one’s heart.
Neetu Saxena
Founder and Chief Product Officer
The Birth of SIKTHA
“In a cozy corner of my home, I indulged in my passion for creating aroma candles and aromatic blends. It started as a rejuvenating indulgence – a way to unwind and express my creativity. Little did I know that this humble hobby one day would transform into a thriving business.
One evening, we hosted a small dinner party at our place. Our guests included friends who worked in corporate setups. To set the mood, I adorned the dining hall with my own handcrafted candles. Their flickering flames danced, casting warm, inviting glows across the room.
As the night unfolded, our friends were enthralled with the delightful aromas that enveloped the space. The aromatic blend of lavender, vanilla, and hints of citrus sparked their curiosity. They inquired about the source of these captivating aromas, and I humbly shared my aroma crafts.
The next day brought me an unexpected proposal. One of the visitors of the gathering working in a top-notch MNC, impressed by the quality and distinctiveness of my products, not only got me an order of candles from his organization, but strongly proposed and encouraged me to transform my passion into a business endeavor. This ignited my determination, prompting me to embark on a new chapter – a transition from hobbyist to an entrepreneur.
And so, my snug corner transcended the boundaries of our home. I established a business, honing my skills, procuring top-notch ingredients, and crafting aromatic blends. Eventually, I sought a collaborator to bolster my venture. Seeking guidance, I turned to a business advisor who accepted my proposal resulting in the formation of a strong founding team.”
Vision
The vision of SIKTHA is to become the leading innovator in the aroma industry, setting new standards of excellence through our commitment to quality, creativity, and sustainability. We envision a world where our aromatic blends are cherished for their ability to evoke emotions, trigger memories, and enhance environments. Here’s how we plan this:
Global Leadership | We aim to be at the forefront of aroma excellence worldwide. Our commitment to quality, creativity, and sustainability sets us apart. By consistently delivering exceptional aromatic blends, we strive to lead the industry.
Integral to Daily Life | Imagine a world where aroma isn’t just an accessory – it’s woven into the fabric of our days. From morning rituals to evening relaxation and moments of joy, our aromatic blends enhance every experience, adding more glory to life.
Transformative Qualities | Aromas have the remarkable ability to evoke emotions, trigger memories, and alter moods. Our vision embraces this transformative power, ensuring that our aromas uplift, soothe, and inspire.
Commitment to Sustainability | As a committed aroma player, we recognize our responsibility. We source ingredients ethically, minimize environmental impact, and contribute to a healthier planet. Sustainability isn’t an option; it’s our duty.
In summary, our vision is to create an aromatic world where every breath carries a touch of magic – a world where aroma transcends the ordinary into extraordinary bringing amelioration to lives.
Mission
The mission of SIKTHA is to captivate the senses and elevate experiences through the power of aromas. We strive to craft exceptional aromas that inspire moments of joy, relaxation, and connection, enriching the lives of our customers and communities through our exquisite range of aromatic products and creating a connection to a good aspect of life. Here’s how we achieve this:
Exquisite Range | We carefully assemble a varied array of aromatic blends, each meticulously crafted to evoke distinct emotions and recollections, appealing to a wide range of tastes.
Innovation | We persistently challenge limits, delving into fresh avenues to captivate the senses with distinctive aromatic blends and surprising elements.
Sustainability | We prioritize environmental responsibility by meticulously sourcing ingredients and championing sustainable practices, ensuring minimal impact on the natural world.
Emotional Resonance | Our aromas are designed to transport and resonate, becoming cherished companions in the journey of life evoking profound emotions and memories.
In summary, our mission is to craft aromas that transcend the ordinary into extraordinary, leaving a lasting impression on the senses and hearts of all who embrace them.
Values
In SIKTHA, our values serve as the savory compass that directs all our endeavors. We firmly believe in the evocative power of aromas, which can stir emotions and trigger memories. These values are:
Passion for Aromas | We believe in the artistry of aroma and are dedicated to crafting blends that inspire and delight.
Sustainability | We are committed to responsible sourcing and environmental stewardship, ensuring a better world for future generations.
Customer Centricity | Our customers are at the heart of everything we do, and we aim to exceed their expectations with every product.
Innovation | We embrace creativity and innovation, constantly exploring new possibilities in the realm of aromas.
Integrity | We conduct our business with the highest ethical standards, building trust with customers, partners, and employees.
Quality | We are dedicated to upholding the highest standards of quality in every aspect of our business, from sourcing the finest ingredients to delivering exceptional customer service.
Authenticity | We focus on genuine aromas. We do not compromise on the authenticity ensuring that the true essence of the ingredients are captured.
In Summary, these values reflect our commitment to sustainable growth, ethical conduct, and positive impact in our lives.